Mobile Marketing Phone

Mobile Marketing Phone

                Mobile Marketing Phone is promotional activity designed for delivery to cell phones , smart phones and other handheld devices, usually as a component of a multi-channel campaign.

Some mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages. 

             SMS messaging is currently the most common delivery channel for mobile marketing . Search engine marketing  is the second-most common channel, followed by display-based campaigns.

The expanding capabilities of mobile devices also enable new types of interactive marketing.  New marketing mobile channels include:

• location-based service (LBS), which involves detecting the area the user is connecting from (geolocation) and sending marketing messages for businesses in that area.
• augmented reality mobile campaigns, which overlay the user's phone display with location-specific information about businesses and products.
• 2D barcodes, which are barcodes that scan vertically as well as horizontally to include much more information. A mobile user can scan barcodes in the environment to access associated information.
• GPS messaging, which involves location-specific messages that the user picks up when he comes into range.

• SMS (short message service): This is often referred to as "text" or "text messaging." It's the ability to send text-based messages person to person (P2P); from person to application, such as a voting application (P2A); or application to person, as with an acknowledgement or information (A2P).
  
  
• PSMS (premium SMS): Premium means the service user will be charged an incremental fee instead of the basic text charge. The transaction usually involves participation in a program, purchase of a ring tone or wallpaper, or something similar.
  
  
• WAP (wireless application protocol): WAP is simply the wireless Web. When you access an Internet session on your mobile device, you access via a WAP session.
  
  
• MMS (multimedia messaging service): Ever taken pictures with your phone and sent them to friends or emailed them? That's MMS.
  
  
• Mobile video: It's exactly what it sounds like: watching TV, music videos, commercials, and so on from your mobile device.
  
  
• Mobile advertising: Like Internet or TV advertising initiatives, this is the ability to offer a call to action or brand banner within the mobile application, whether it's mobile Web (WAP), text messaging (SMS), pictures (MMS), or video.

so, Mobile Phone Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.